Today I was introduced to the Evisu brand at a hip-hop clothing store on Melrose Ave. I had first heard about the brand from the controversial Details magazine article and was curious to see what it was all about. I picked up a pair and looked at the price tag - $365. Ouch! Who would pay $365 for a pair of jeans? Celebrities? Definitely not me. Not even if I had a lot of money to spend. The salesperson then showed me a couple graphic t-shirts by Evisu as well. I looked at the price tag - $140. Would you really pay $140 for a t-shirt?
I need to start my own clothing line…